The basics are simple - you join the community and depending of the
type of the site, you either start connecting yourself with as many other
members as possible (Facebook, Twitter, LinkedIn) followed by sharing
"interesting" links from your own websites with them. Or link
collection sites Digg.com, Fark.com, Fazed.org and alike.
The major four types of social media are: (1) blogs, (2) social networking
sites, (3) social bookmarking sites, and (4) forums.
Start a Blogs: Blogs are a great way to reach a lot of people in a fast
manner. They take a lot of work, and to make a blog really effective they need
to be updated with fresh content at least several times a week. This could be a
long-term means of getting traffic to your link in addition to other strategies
mentioned here. The goodness of it is that there are free resources you can use
to build your blog. The major thing however is to have useful content
interesting to your prospective audience.
| Comment on other blogs: Most of the blogs will allow for you to make
your name on the comment appear as a link to your website/blog. By commenting
on relevant blogs you will in most cases bring targeted traffic to your link
and raise awareness of your existence to the owner of the blog. Facebook: There are many ways you can promote your link through facebook. The two very easy and cheap strategies are utilizing already acquired friends and creating a Facebook page and/or group. Facebook is one of the best social networks out there that you can use in order to bring some targeted traffic to your link. Use Twitter: Twitter is undeniably one of the rapidly growing social media. The ability to promote your product via twitter almost effortlessly should not be ignored. It’s really easy to gain followers on twitter you can promote your link or anything else, but of course without too pushy or engaging in open marketing. You should read some useful tips on how to use twitter in marketing purposes and how to gain twitter followers. Use LinkedIn: While Facebook and Twitter both have huge user base and potential to bring millions of visitors at your website or link, LinkedIn can sometimes prove to be much more ROI effective. LinkedIn is a network full of highly educated professionals from different industries and in some industries it will send much more targeted audience then other social networks. Be involved in LinkedIn discussions: The discussions on linked in (group discussions and questions and answers) tend to bring really nice and targeted traffic if you place a relevant link to your blog post or link. Try not to look spammy and only link to useful information. Use social bookmarks: You should use social bookmark services and be active part of community. The most popular ones are also free to use and only |
Be active member of your niche’s forum communities: Most forums will
allow you to put a link to your website/link in your forum signature. Some of
them will even allow multiple links in signature which means you can also build
some deep links easily. In some cases you will be able to mention some of your
blog posts or articles in forum discussions when they actually solve the
problem asked in discussion. This will bring highly targeted free traffic to
your site/link. No matter what the topic, there are thousands of people
discussing it passionately on the Internet. By contributing to these discussion
groups, you can inform your prospective targeted members and advertise your
links. You however need to check out for forum reputation. Don't bother with
groups consisting of pure spam. Instead, find groups where a serious dialog is
taking place. Don't use aggressive marketing and overtly plug link product or
service. Rather, add to the discussion in a helpful way and let the "signature"
at the end of your e-mail message do you’re marketing for you. People will
gradually get to know and trust you, visit your site, and do business with you.
You can use Google Groups (groups.google.com) to find appropriate
groups. Search online for blogs or other forums.
Networking can have many benefits to promoting your site. By networking
and making friends in the business you can learn from each other and help each
other which will benefit your site/link. The best way to do this is to meet
people in forums or on sites related to yours and chat via instant messengers.
Social networking is a huge draw on the internet today. Millions of people around the world use social networking sites like Facebook, MySpace,
Hi5, Orkut and a number of other such sites. These websites have options to
create/join communities, post a link. Yahoo! Groups is one of those groups you
can use to promote yourself. If you have a Yahoo! ID, you can go ahead and
create a group in the niche that your site/link sits in. Ask your friends and
colleagues to join the group and initiate discussions through groups so you can
advertise your products and services. Below are some of the instant
communication tools you can use:
In a nutshell here is a recap/summary of the marketing through social
networking.
- Start a Twitter account
- Create a Facebook page
- Create a LinkedIn group
- Start a blog
- Answer questions on Yahoo answers
- Answer questions on LinkedIn answers
- Answer questions on Answers.com
- Send a message to all your LinkedIn contacts about your new site
- Start a MySpace page
- Add a link to your website in your LinkedIn profile
- Add a link to your website in your NaymZ profile
- Add a link to your Facebook profile
- Send a note to all your Facebook friends about your new site
- Leave intelligent comments on blogs
- Participate in forums
